Is there a place for email blasts in your optical business? If so, how should you use it to achieve positive results and what software can help you succeed? These are the main questions we will try to cover in our article.
EasyScan is looking back on a hectic but very succesfull first month of the year. We participated on all the major shows and have had interesting meetings with hundreds of Opticians all over Europe.
Increased interest in wellness will be one of the major trends for 2019.Within retail, it is a trend being pursued by many different types of retailers. This post explores what is driving this trend and what it could mean for optical retailers.