30 01, 2019

With Ray-Ban opening its own stores, what does that mean for sales at other retailers? What can we learn from Hugo Boss?

Over the summer, Ray-Ban opened its own shops in The Netherlands, the UK, and Australia. This followed the launch of their first concept store in SoHo, New York at the end of 2015. These new brand shops could have a significant impact on other outlets that are currently offering Ray-Bans.

9 01, 2019

SLO Versus OCT Standoff: Which is Right for Your Optical practice?

In today’s era of online eyewear retailers, retinal scans are one way that brick-and-mortar optical practices seek key differentiation. We’ll argue that just having an SLO or OCT machine in your office won’t set you apart — but what you do with it will.